Digital Marketing Strategy

Dublin Core

Title

Digital Marketing Strategy

Subject

Marketing Strategy

Description

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Creator

Pierre-Yann Dolbec

Source

https://opentextbooks.concordia.ca/digitalmarketing/open/download?type=print_pdf

Publisher

Concordia University Open Textbooks

Date

2021

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

DMBCover_Photo-1-683x1024.jpg

Citation

Pierre-Yann Dolbec, “Digital Marketing Strategy,” Open Educational Resource (OER) - Unsyiah Library, accessed September 28, 2022, http://uilis.unsyiah.ac.id/oer/items/show/7401.

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