Strategic Marketing in the Global Forest Industries - Third Edition

Dublin Core

Title

Strategic Marketing in the Global Forest Industries - Third Edition

Subject

Strategic Marketing

Description

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

Creator

Eric Hansen

Source

https://open.oregonstate.education/strategicmarketing/

Publisher

open.oregonstate

Date

2018

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Citation

Eric Hansen, “Strategic Marketing in the Global Forest Industries - Third Edition,” Open Educational Resource (OER) - Unsyiah Library, accessed October 4, 2022, http://uilis.unsyiah.ac.id/oer/items/show/5069.

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