Tourism Destination Management

Dublin Core

Title

Tourism Destination Management

Subject

Economics

Description

This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations.

Creator

Rodríguez-Díaz, Manuel --- Espino-Rodríguez, Tomás F.

Source

https://www.mdpi.com/books/pdfview/book/1548

Publisher

MDPI - Multidisciplinary Digital Publishing Institute

Date

2019

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Citation

Rodríguez-Díaz, Manuel --- Espino-Rodríguez, Tomás F., “Tourism Destination Management,” Open Educational Resource (OER) - Unsyiah Library, accessed October 4, 2022, http://uilis.unsyiah.ac.id/oer/items/show/4993.

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